YouTube says it will vet these perks manually, to ensure they meet YouTube’s guidelines and are something the creator can actually deliver. It will also allow subscribers to gain access to members-only posts in the Community tab where creators will share custom perks from time to time, like access to an exclusive live stream, additional videos, shout-outs, news of upcoming events, early access to ticket sales and other things. However, the price point for backing a creator’s channel remains the same: $4.99 per month, and includes the custom badges and exclusive emoji. Unlike on YouTube gaming, Channel memberships have additional requirements.Ĭreators will need to have 100,000 subscribers or more, be over 18 and be members of the YouTube Partner Program.
Those tests led to YouTube channel memberships. YouTube started testing this program across its larger video network last fall, it said. This gave fans the ability to sponsor a channel for $4.99 per month, which also gave them access to exclusive digital goods, like a custom badge and emoji.
This includes the rollout of channel memberships, merchandising, marketing partnerships via FameBit and the launch of “Premieres,” which offers a middle ground between pre-recorded, edited video and live streaming.īefore today, YouTube had offered a Twitch-like “Sponsorship” model on YouTube Gaming.
YouTube creators are gaining a number of new tools to generate revenue from their videos outside of traditional advertising, as well as those that will help them better engage their fans, according to news the video streaming site announced today at the VidCon conference in Anaheim, California.
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